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STRATEGIC GTM FOR COMPLEX TECHNOLOGY.
About Us
About Us
We help B2B technology companies turn technical differentiation into commercial advantage.
We know what happens when great technology meets
a complicated market.
We know what happens when great technology meets
a complicated market.
The best technology doesn't always win.
In crowded markets, technical differentiation only matters if buyers understand it, believe it and see why it matters to them.
Shoot the Curl helps B2B technology companies bridge that gap.
We combine strategic marketing, product marketing, market intelligence and GTM expertise to uncover what matters in your market—and turn it into a clear, differentiated commercial story.
The best technology doesn't always win.
In crowded markets, technical differentiation only matters if buyers understand it, believe it and see why it matters to them.
Shoot the Curl helps B2B technology companies bridge that gap.
We combine strategic marketing, product marketing, market intelligence and GTM expertise to uncover what matters in your market—and turn it into a clear, differentiated commercial story.
We connect the dots that others often separate.
We connect the dots that others often separate.
PRODUCT
PRODUCT
BUYER
BUSINESS
MARKET
MARKET
We look at all four to understand where the real opportunity lies, where your story is getting lost and what needs to change.
AI-powered intelligence helps us move faster and see further. Human strategic judgment turns those insights into decisions.
The result is sharper positioning, clearer messaging and GTM strategies built to create commercial impact.
We look at all four to understand where the real opportunity lies, where your story is getting lost and what needs to change.
AI-powered intelligence helps us move faster and see further. Human strategic judgment turns those insights into decisions.
The result is sharper positioning, clearer messaging and GTM strategies built to create commercial impact.
BUYER
BUSINESS
Built for Technology.
Built for Technology.
Designed for Complexity.
Designed for Complexity.
Talk to us
See the market. Find your advantage. Make it matter.
See the market. Find your advantage. Make it matter.
We work with ambitious B2B technology companies operating in crowded, fast-moving markets—from AI and cybersecurity to data, cloud and enterprise software.
Based in Europe and working internationally, we bring a cross-market perspective to companies building, launching and scaling technology.
We work with ambitious B2B technology companies operating in crowded, fast-moving markets—from AI and cybersecurity to data, cloud and enterprise software.
Based in Europe and working internationally, we bring a cross-market perspective to companies building, launching and scaling technology.
SHOOT THE CURL
GTM strategy for ambitious technology teams.
06874050484
Strategie Marketing Di Lorti
Via Leone X 4, 50129 Firenze FI IT
SIGNAL / FOUNDRY © 2026
Based in Europe. Working internationally.
Based in Europe.
Working internationally.