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STRATEGIC GTM FOR COMPLEX TECHNOLOGY.
Services: What can we help you solve?
Services:
What can we help you solve?
Every engagement starts with a business problem, not a predefined package.
We bring together strategic marketing, product marketing, market intelligence and GTM expertise to solve the problems that sit between what you've built and how the market sees it.
Every engagement starts with a business problem, not a predefined package.
We bring together strategic marketing, product marketing, market intelligence and GTM expertise to solve the problems that sit between what you've built and how the market sees it.
POSITIONING
Your product is good.
Your story isn't landing.
POSITIONING
Your product is good.
Your story isn't landing.
Why should customers choose us?
What can we be known for?
Where can we credibly own a position?
When your messaging sounds like everyone else's, differentiation gets lost.
We help you define:
Positioning · Value proposition · ICP · Differentiation · Category strategy
When your messaging sounds like everyone else's, differentiation gets lost.
We help you define:
Positioning · Value proposition · ICP · Differentiation · Category strategy
Typical questions we solve:
Why should customers choose us?
What can we be known for?
Where can we credibly own a position?
Typical questions we solve:
What needs to happen next?
How should we take this product to market?
Which markets and buyers should we prioritize?
Typical questions we solve:
GTM
You know where you want to go. You're not sure how to get there.
What needs to happen next?
How should we take this product to market?
Which markets and buyers should we prioritize?
Typical questions we solve:
GTM
You know where you want to go. You're not sure how to get there.
Whether you're launching, scaling or entering a new market, we help turn strategic intent into a focused GTM plan.
Market prioritization · GTM strategy · Launch strategy · Buyer journey · Sales & marketing alignment
Whether you're launching, scaling or entering a new market, we help turn strategic intent into a focused GTM plan.
Market prioritization · GTM strategy · Launch strategy · Buyer journey · Sales & marketing alignment
Typical questions we solve:
Competitors move. Categories shift. Buyers change.
We combine AI-powered research with human analysis to uncover the signals that should influence your strategy.
Competitive intelligence · Buyer insight · Category analysis · Market signals
Typical questions we solve:
Where are competitors moving?
What do buyers actually care about?
Where is the whitespace?
Competitors move. Categories shift. Buyers change.
We combine AI-powered research with human analysis to uncover the signals that should influence your strategy.
Competitive intelligence · Buyer insight · Category analysis · Market signals
Typical questions we solve:
Where are competitors moving?
What do buyers actually care about?
Where is the whitespace?
MARKET INTELLIGENCE
You need to know what's really happening out there.
MARKET INTELLIGENCE
You need to know what's really happening out there.
MESSAGING
Everyone in the company tells a slightly different story.
MESSAGING
Everyone in the company tells a slightly different story.
Everyone in the company tells a slightly different story.
We turn your positioning into a clear commercial narrative that can work across your website, sales conversations and marketing.
Messaging architecture · Website messaging · Sales narrative · Product messaging · Launch messaging
Typical questions we solve:
Can buyers understand what we do?
Can sales explain why we're different?
Does our messaging actually sound like us?
Everyone in the company tells a slightly different story.
We turn your positioning into a clear commercial narrative that can work across your website, sales conversations and marketing.
Messaging architecture · Website messaging · Sales narrative · Product messaging · Launch messaging
Typical questions we solve:
Can buyers understand what we do?
Can sales explain why we're different?
Does our messaging actually sound like us?
HOW WE ENGAGE
You know where you want to go. You're not sure how to get there.
HOW WE ENGAGE
You know where you want to go. You're not sure how to get there.
Focused when you need an answer. Embedded when you need a partner.
Strategic Sprint.
A focused engagement around a specific challenge.
Strategic Project.
A deeper piece of work spanning market, positioning and GTM.
Ongoing Advisory.
Senior strategic support as your market, product and business evolve.
Strategic Sprint.
A focused engagement around a specific challenge.
Strategic Project.
A deeper piece of work spanning market, positioning and GTM.
Ongoing Advisory.
Senior strategic support as your market, product and business evolve.
NO OFF-THE-SHELF STRATEGY
We don't arrive with a 12-step framework and try to fit your business into it.
We start with the problem, build the intelligence, make the strategic choices and leave you with something your team can acutally use.
We start with the problem, build the intelligence, make the strategic choices and leave you with something your team can acutally use.
Start a conversation
SHOOT THE CURL
GTM strategy for ambitious technology teams.
06874050484
Strategie Marketing Di Lorti
Via Leone X 4, 50129 Firenze FI IT
SIGNAL / FOUNDRY © 2026
Based in Europe. Working internationally.
Based in Europe.
Working internationally.